Lead Generation

Accelerate demand and fill your pipeline with quality leads

We understand that to accelerate sales, lead generation must do more than pique the interest of your buyers. Your lead generation tactics must produce hand-raisers, “Yes, I want some of that,” and convert prospects into buyers.

Combining inbound and outbound tactics, data, analytics, marketing automation, and creativity, our team will help you drive qualified leads, fill your pipeline and increase revenue to transform a curious prospect into an engaged customer.

Account-Based Marketing (ABM)

Modern B2B marketing teams can no longer be cost centers. They must be revenue drivers and focus on the high-value accounts that matter most to your company. In partnership with your sales team, marketing must develop strategies to attract new accounts and grow the value of the customers you already have.

Account-based marketing (ABM) programs are highly personalized and designed to target stakeholders involved with your highest-value life sciences accounts to move them towards a sale, create cross-sell opportunities, upsell, or renewal. Done correctly, it can be one of the most effective lead generation tools for your company.

Rebound’s ABM experts are certified in Hubspot and Marketo and will help you identify accounts that are best suited for ABM, create the right ABM strategy for your organization, and help you decide which levers to pull to have the greatest impact on sales.

ABM is not a set-it-and-forget-it proposition. It’s an ongoing process that leverages analytics for constant campaign improvement. We understand ABM and how the synthesis of marketing automation, personalization of content and experiences, and sales alignment works in tandem with traditional lead generation tactics and how account-based marketing can augment and expedite revenue.

How we can help:

Strategy
Technology recommendations
Lead Scoring
Account mapping
Content
Content
Analytics

Virtual, hybrid, in-person & webinar events

While company-hosted and industry events will never look the same as they did pre-pandemic, they are still an essential part of a lead generation plan, especially for technology companies that service pharmaceutical, medical device, and biotech customers.

From managing participation in third-party virtual, hybrid and in-person events to full-scale production of webinars and global customer events, Rebound’s significant experience with virtual events can help you engage with customers and prospects in memorable and meaningful ways.

How we can help:

Event Strategy
Logistics
Promotion
Technology
Content
Speaker selection & prep
Analytics
Post-event follow-up

email & nurture campaigns

Email campaigns are one of the oldest lead generation tactics and still ranks as highly effective. Unaffected by changing platform algorithms, email marketing provides a direct connection to your buyers.

Combining data-driven decisions with a creative touch, the team at Rebound will help you capitalize on email marketing tactics and nurture relationships with your life sciences customers.

How we can help:

A/B testing
Copywriting
Design
Metrics and analysis

sales enablement

Sales enablement has rapidly evolved into a strategic go-to-market function for life sciences cloud technology companies. It involves providing your sales team with the right content, tools, and resources to close more deals and accelerate the growth of your business.

Rebound will work together with your sales organization to ensure they have everything they need to boost conversions and effectively move leads through the buyer’s journey. By aligning sales and marketing efforts and establishing an iterative process to provide your sales teams with the resources they need to close more deals, we help accelerate the sales cycle.

Next: Let’s talk about improving your marketing ROI with effective project management and marketing analytics!

How we can help:

Sales playbooks
Fact Sheets
Sell Sheets
Talk tracks
Objection handling
User cases
Customer success stories
Case studies
Capability presentations

Ready to Rally?

Next: Bring customers to you