Marketing Operations and Infrastructure Planning

Map the right marketing technology, processes, and data to each stage of your growth

Build a strong foundation for successful marketing execution

As marketing is at the heart of revenue generation, companies that are in rapid growth mode need to invest in marketing technology, data, and processes to fuel this growth. But what does that look like? And how can you ensure you purchase the right tools, at the right time, for the right stage of your business?

As managing expenses can be as important as driving sales, we’ll help you select the right marketing tools for each stage of your growth so you’ll never overspend or underdeliver.

Marketing Technology

Marketing Technology

Having the right tools in your toolkit is a fundamental part of successful marketing.

We’ll help you select the right MarTech Stack that aligns with your budget and business needs, improves customer experience, and easily integrates with your current technologies.

How we can help:

  • Inventory of current tools
  • Gap Analysis
  • Recommendations for MarTech tools and phasing, including:
  • Marketing automation
  • CRM integration
  • Web and social capabilities
  • Account-based marketing
  • Events management
  • Metrics and reporting
  • Other capabilities as needed to enable marketing execution
Data Driven Marketing

Data Driven Marketing

Unlock the true potential of your data to make better marketing decisions and deliver a higher marketing ROI.

Customer data is the most reliable source of information to drive marketing success. We’ll help you blaze new trails by investing in the right data to build a seamless and customized experience across all touchpoints.

How we can help:

  • Collecting the right data from customers
  • Scrubbing your current data
  • Identifying external data sources to enrich internal data
Process

Process

Optimize the end-to-end marketing lifecycle.

We’ll help you create agile, repeatable processes to improve cross-functional collaboration, execution efficiency, quality control, data security and integrity, and performance across all media.

How we can help:

  • Evaluation of processes based on current data and technology
  • Gap analysis
  • Workflows
  • Knowledge management
  • Review and approval processes
  • Deliverables tracking
  • Budget tracking
  • Process redesign

Ready to Rally?