Marketing Strategy

Improve marketing effectiveness and drive revenue growth

In life sciences technology, acceleration is about increasing annual recurring revenue (ARR) quickly. Rebound’s extensive experience in life science technology marketing and will help you develop growth marketing strategies and eliminate costly mistakes. We will break your marketing activities down to their fundamentals, evaluate what’s working and what’s not, and build a marketing strategy that accelerates your business.

Our marketing strategy process begins with a discovery phase. Through this exercise, our marketing strategists will analyze your prospects and buyer personas, organizational and product value propositions, competition, and alignment between sales and marketing. We’ll also map the journey buyers take on their pathway to purchase. Based on this research, we will deliver a plan that will help you build your brand, create demand for new products, align with sales for go-to-market success and nurture customer advocacy.

Marketing Strategy

Marketing Strategy

Actionable, agile, and ready to pivot

SaaS companies and other technology providers in early or growth stages often don’t have mature capabilities to execute myriad marketing initiatives to build the company’s brand, launch and create demand for new products, align with sales for go-to-market success, or effectively nurture customer advocacy.

You can expect the Rebound team to be highly skilled at developing marketing strategies that are actionable and align with your business objectives.

How we can help:

  • Corporate marketing strategy
  • Branding and design
  • Messaging & Positioning
  • Digital marketing strategy
  • Social media strategy
  • Thought leadership strategy
  • Content Strategy
  • Demand generation strategy
  • Virtual Event strategy
  • Account based marketing strategy

Next: Let’s generate leads  and  Next:  Let’s talk Product Marketing

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