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At Rebound Communications, we know that putting the right people in the right seats is essential to our success, and with the right people on board, anything is possible. The experience, integrity, and commitment that our employees bring to the table are key to our company’s growth, market presence and our ability to help our clients stay ahead of their competition. By hiring the best people and helping them grow both professionally and personally, we ensure a bright future for Rebound Communications and for the people who work here.
Senior Consultant, SaaS Product Marketing:
At Rebound, we believe Product Marketing is the cornerstone of all successful B2B marketing engagements. The Senior Consultant, Product Marketing is an integral part of the Rebound consulting team and is responsible for working with client B2B product and marketing leadership to develop and lead the execution of product marketing strategies. This position will lead the creation of the product messaging framework, which details the clients’ unique selling proposition, key messages, marketing themes, key competitors, key differentiators and target personas. Depending on the size of the client, this position may work independently or with other members of the Rebound and client team to develop and execute awareness, lead generation, and thought leadership campaigns that align with the clients’ business and sales goals.
This position also has responsibilities within Rebound, helping to expand the practice in partnership with executive leadership. The Senior Consultant may be a component of the sales process, working with Rebound sales and practice leads to create presentations and proposal responses demonstrating Rebound’s capabilities and expertise to meet client needs. Other responsibilities may include leading a team of multidisciplinary Rebound consultants for small to mid-size engagements, onboarding and mentoring new product marketers, training cross-functional teams on the Rebound approach to product marketing, and developing and/or updating internal playbooks to reflect Rebound processes and best practices.
Core Responsibilities:
Business/Solution Development
- Provide solution expertise during the sales process
- Maintain, develop, and expand client relationships when assigned as an account lead
- Help develop new solution offerings to better solve customer problems and differentiate Rebound in the market
- Participate in the creation of proposals, presentations, and Statements of Work
Client Relations & Billable Work
- Understand the business challenge and what the client wants to achieve and align with Rebound solutions
- Utilize Rebound playbooks and processes to ensure a consistent deliverable
- Develop product marketing frameworks, in a consistent manner, for Rebound’s B2B clients
- Develop product launch strategies, in a consistent manner, for Rebound’s B2B clients
- Lead small to mid-size client engagements, ensuring a consistent approach with all Rebound consultants
- Provide project management and reporting for client engagements
Internal Rebound Responsibilities
- Help develop and execute strategies to grow Rebound’s business
- Contribute to the development of proprietary Rebound models (e.g., tools, accelerators, processes etc.) and intellectual property (e.g., playbooks) to ensure consistency of delivery across clients
- Contribute to the development of practice area collateral, offerings, and supporting sales materials
- Participate in the development of educational sessions for Rebound employees on Product Marketing and Product Launch offerings
- Work with copywriters to drive thought leadership within the Product Marketing practice (blogs, points of view, eBooks, campaigns, etc.)
Qualifications
- A bachelor’s degree in marketing, communications, journalism or a related field
- 15+ years’ experience in a corporate marketing, marketing generalist or product marketing role
- A minimum of 5+ years’ experience in technology product marketing
- 5+ years in SaaS, Technology, or Life Science Tech marketing
- Understanding of the healthcare, life sciences, or Tech industry
- A high level of motivation, self-starting attitude and mature judgment
- Ability to think creatively and thrive on new challenges
- A strong work ethic and entrepreneurial spirit
