Product Marketing

Position your technology products to win

Nestled between sales, marketing, and product development, product marketing crafts the positioning and competitive differentiation information that your life sciences technology sales and marketing teams require to win in the marketplace. In other words, we make your products come alive.

With decades of experience in life sciences and technology companies, Rebound’s product marketing experts will lead and support your global product marketing efforts so you can experience rapid acceleration and growth.

Product Launch

Product Positioning

Good product positioning of your life sciences technology solutions speaks to your target audience and illustrates how your products fulfill unmet needs. Rebound’s product marketers understand the types of customer, competitor, and persona analysis required for customers to embrace your solutions.

How we can help:

  • Product messaging
  • Product Positioning
  • Competitive analysis
  • Product differentiation
  • Pitch decks
  • Customer evidence
  • Analyst briefings and reports
Product Launch

Product Launches

Product launches are an essential focus in your product marketing strategy and have three primary objectives: user adoption, competitive differentiation and brand growth. Product naming, release timing, pricing, competitive differentiation, and promotion all impact your product’s ability to capture market share.

Our team has led dozens of technology product launches and understands which levers to pull to make yours a resounding success.

How we can help:

  • Launch plan development
  • Persona identification
  • Content
  • KPI and metrics evaluation
  • Release cycle strategy, messaging and support
  • Launch activities management
Customer Success

Customer Success

Keeping your customers happy and engaged is essential for expanding your relationship with them, growing sales, reducing churn, and feeding your recurring revenue model.

Rebound’s customer enablement strategies will keep your customers happy, identify opportunities to expand your relationship with them, and devise strategies to increase sales.

How we can help:

  • Ongoing communication with customers
  • FAQs
  • Help desk content and guidelines
  • Product update webinars
  • User groups
  • Customer Advisory Boards

Next: Measure and manage marketing performance

Ready to Rally?

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